desVirtual

Project brief & details

egosópio (egoscope) was a teleintervention that happened in August 2002 and allowed anyone to send, through the egoscope website, other sites to two commercial electronic billboards located in a busy avenue of São Paulo (Faria Lima), used for advertisements of many companies. By that time, the audience was invited to participate in an action that purposed to map a fluid character named egoscope, submitting URLs that were displayed in the panels (from 10h30 to 3h00 (GET), in intervals of 3′ between other ads) and also online by the panel webcam.

Combining Internet and Intranet resources, egoscope configured a successful experience of open public streaming that received more than 2200 contributions, generating an interesting database of the multiple identities of our disembodied character. egoscope discussed not only new subjectivities formats but also networked practices of authorship and reception intercepted by entropy and acceleration processes.

egoscopio (2002) engaged new subjectivity formats, reception amidst processes of entropy and transformation of the interface into the message, exploring the context of confusion between art, advertising, and information that digital culture promotes. It involved collective actions in public media spaces, allowing anyone to send, through the egoscope web site, on-line sites to two commercial electronic billboards located in a busy avenue of São Paulo.